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Centre for Sustainable Agrifood Systems

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STARTProject Development Toolkit

Assessment of project fundability

Business Model Readiness Level (BRL)

Some funding bodies (such as GUDP) have a strong focus on the commercialisation perspectives of funded projects. It can therefore be beneficial to evaluate the business model you made with the Sustainable Business Model Canvas.

The scale covers business model readiness all the way up to a profitable business with continuous sales and profit.

Note: As a researcher, you should not expect to reach higher than BRL 5. If your project has no prospect of IP or commercialisation, you don't need to assess BRL.

Not sure where to start?

Use the method guide

BRL levels

Select the level that best describes your project to read what it means.

From seed to harvest

Level 1 is a seed: an early idea. Level 9 is the harvest: fully proven and in place. Pick a level to see what it means.

Source: START Triple-I project development tool kit, pp. 33–34.